01/09/2026

In a spectacular display of support for the Australian sheep industry, Virbac Australia has lit up Goulburn’s iconic Big Merino with a massive projection showcasing their newly launched Multimin® Evolution for Sheep range¹. The advanced trace mineral injection is now formulated with 50% more zinc to directly support flock fertility, immunity, and overall productivity.

To mark this milestone and give back to the heart of wool country, Virbac has also donated $2,000 to help refurbish the historic Big Merino museum, ensuring it remains a proud landmark for generations to come.

The striking projection on the side of the Big Merino mirrors the support Virbac, a local manufacturer and R&D company has for the sheep industry, Virbac manufactures a large range of its products closeby in the country town of Crookwell and is proudly the 2nd largest employer in the town. 

Shining a Light on Merino Resilience

The decision to project Multimin Evolution onto Goulburn's famous landmark highlights Virbac's commitment to the sheep sector. By combining this visual celebration with a $2,000 donation toward the refurbishment of the Big Merino museum, Virbac is investing not just in flock health, but in the very symbols that celebrate Australian agricultural history.

With high input costs and an unpredictable climate, every breeding animal must perform at its peak. Optimising conception rates, increasing lambing percentages, and ensuring lamb survival are the cornerstones of profitability in the current environment.

"We know Australian producers are focused on efficiency and maximising the genetic potential of their flock," says Emily Greer, Virbac Area Sales Manager at Virbac Australia. "We specifically enhanced the zinc concentration in Multimin Evolution for Sheep to target those key drivers of productivity – fertility and immunity. Lighting up the Big Merino and supporting its restoration is our way of standing shoulder-to-shoulder with the producers who drive this industry."

Powering Flock Productivity with 50% More Zinc

The enhanced formulation of Multimin Evolution for Sheep directly addresses modern production challenges. Zinc is the second most abundant trace mineral in the sheep's body and is essential for over 300 metabolic functions, including those critical for reproduction and immune response.

The role of trace minerals in optimising sheep fertility is well-documented. For ewes, the strategic administration of Multimin one month before joining has been shown to improve fertility by improving embryo survival leading to an average increase in conception and marking rates of 9%^2,3. The antioxidant enzymes synthesised from zinc are vital for ovulation and the survival of the early embryo.

For rams, the benefits are equally significant. Zinc is a fundamental component of sperm production. Using Multimin Evolution for Sheep three months prior to joining, and again at joining, supports ram libido and improves key sperm parameters, including quality, concentration, motility, and morphology. The result is more lambs on the ground and a tighter lambing pattern.

For more information on how Multimin Evolution for Sheep can help unlock your flock's reproductive potential and drive profitability, speak with your local Nutrien branch.

Next time you are passing through Goulburn, make sure to pull over, take a look at the newly refreshed Big Merino museum, and celebrate the incredible resilience of our wool and sheep industry.

Spring Cashback Offer

For a limited time, Nutrien Rewards customers can be rewarded for every purchase of 500 mL of Multimin Evolution for Sheep (Plus Copper or Copper Free). Simply visit au.virbac.com/spring-cashback, enter your details, upload a valid receipt and receive a bonus $25 gift card for every 500 mL pack purchased.

Limits, terms and conditions apply.

Promotion Period: 1 September to 30 November 2026, or while stocks last.

References

1. Refer to registered labels APVMA n 94279 and 94271.
2. Swaney S. (2014). Increasing conception rates in sheep by using an injectable trace mineral product prior to joining in diverse regions across Australia, Virbac data on file.
3. Gonzalez-Rivas P. A., et al.,  (2023). A trace mineral injection before joining and lambing increases marking percentages and lamb weights on diverse farms in Victoria, Australia. Animals, 13(1), 178.

*DISCLAIMER:

The information provided in this article is intended as a guide only. Information contained in this article has been provided by the manufacturer. You should not rely on the information in this article, and it should not be considered advice. You should seek professional advice regarding relevant factors specific to your situation. This article does not take into account variable conditions that may impact performance. Always read and follow label directions before using any product in this article. To the maximum extent permitted by law, Nutrien Ag Solutions Limited and its related associated entities will not be liable for any loss or damage suffered by any person arising out of any reliance on any information contained in this article.